Infosys adds French Open to Grand Slam tennis portfolio
Indian technology company Infosys has agreed a three-year deal with the French Tennis Federation to become the Digital Innovation Partner of Roland-Garros
Aggreko inks supply deal with 2019 Rugby World Cup
UK power generator brand Aggreko has signed as an official tournament supplier of the 2019 Rugby World Cup in Japan
Premier League confirms Barclays partnership renewal
The Premier League has announced a three-year renewal of its partnership with UK banking group Barclays – confirming a report by SportBusiness Sponsorship in November.
MLS, MGM reveal partnership rights
Major League Soccer and MGM Resorts International have outlined the detail of their multi-year gaming and sports betting partnership
Turkish Airlines inks Toronto FC deal
Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season
MGM strikes MLS sports betting deal, club partnerships could be next
Major League Soccer has agreed a sports betting deal with MGM Resorts International, the league’s players’ union has confirmed.
LA Galaxy taps local market power with El Silencio spirits deal
Los Angeles-based El Silencio has become the first mezcal brand to strike a partnership deal with a professional sports team in the US
Coca-Cola extends with McLaren F1 in multi-brand campaign
Coca-Cola has extended its partnership with the McLaren Racing team for the 2019 Formula One season, after a successful pilot programme in 2018
FIA chief backs WHO moves against tobacco company sponsorship
The World Health Organisation has thrown the spotlight on tobacco company partnerships with motorsports teams in a statement urging governments to enforce bans on tobacco advertising at sporting events
Toyota strikes A$74m extension with Australian Football League
The Australian Football League has signed a massive four-year deal with major sponsor Toyota Australia until 2023.
The agreement is reportedly worth A$18.5m (€11.5m/$13.1