Microsoft shakes up NFL sideline partnerships
The role of National Football League Official Headset Partner could be permanently sidelined following the American football body’s $400m (€301m), five-year Game Console, Tablet and PC Operating System dea…
Emerging markets offer brands best bet for sport and social media activations, survey says
Sports fans in emerging markets are much more impressed by brands that activate sports sponsorships on social media than those in developed markets, according to a new survey
Aviva pays more for Premiership Rugby renewal
Insurance company Aviva said this month that its title sponsorship of English rugby union’s Premiership was helping to drive its B2B and consumer businesses, among other benefits, as it paid a 20-per-cent f…
Glasgow 2014 builds on momentum from London 2012
Sponsorship revenue for the 2014 Commonwealth Games in Glasgow will far exceed the £24m ($37.8m/€28.4m
Mercedes-Benz: Interview with Lueder Fromm, head of global marketing communication for Mercedes-Benz Cars
Interview with Lueder Fromm on Mercedes-Benz's golf sponsorships.
EXCLUSIVE: End of the line for NFL headset partnerships?
The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.
EXCLUSIVE: IPC set to double global partner programme
The International Paralympic Committee is looking to double its number of global sponsors.
Virgin Money: interview with Andrew Nicholson, head of sponsorship marketing at Virgin Money
Andrew Nicholson, head of sponsorship marketing at Virgin Money
Italian economy punctures Giro’s sponsorship growth
The Giro D’Italia, Italy’s biggest sponsorship property outside of the country’s national football team and leading football club assets, has posted its first drop in commercial revenue in five years for t…