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Garmin adds Team Sky to 11-strong cycling portfolio

GPS technology brand Garmin International will sponsor 11 professional cycling teams for 2019, including a new deal with UCI World Tour outift Team Sky.

Along with the Sky partnership, Garmin has struck a new deal with UCI Professional Continental team Rally-UHC Cycling for the 2019 season.

Garmin will continue to sponsor World Tour teams EF Education First Pro Cycling, Mitchelton-Scott, Movistar Team, Team Dimension Data for Qhubeka and Trek-Segafredo. It will also continue its support of the CLIF Pro Team, CUBE Action Team, Scott-SRAM and Trek Factory Racing mountain biking teams.

Susan Lyman, vice-president of global consumer marketing at Garmin, said: “Garmin has been a dedicated sponsor of professional cycling teams for more than a decade, and we are proud to continue our commitment to the sport by providing the teams with GPS bike computers, cycling awareness accessories and multisport GPS watches.”

The sponsored teams will be equipped with an array of Garmin products, including ‘Edge’ cycling computers to provide data and metrics to cyclists, as well as GPS and navigational support. Many teams will use multisport GPS smartwatches to monitor distance travelled, calories used and how much quality sleep the cyclists’ get each night.

In training, the teams will ride with the ‘Varia RTL510 Rearview Radar’, which will warn of vehicles approaching from behind.

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