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Gatorade extends Manchester City partnership with women’s team rights

 Sports drink brand Gatorade has extended its multi-year global partnership with the English Premier League’s Manchester City to include the club’s women’s team.

Under the Official Sports Nutrition Partner deal, Gatorade will have a match day LED presence, as well as bespoke dugout branding for all FA Women’s Super League and domestic cup home matches.

The women’s team will also have access to the Gatorade portfolio of ‘sports fuel’ products, equipment and science through the Gatorade Sports Science Institute (GSSI). The GSSI’s goal is to help athletes optimise their health and performance through research and education in hydration and sports nutrition.

Gavin Makel, head of women’s football at Manchester City said: “As a market leader in the sports fuel industry, Gatorade’s knowledge of what it takes to power athletes to perform is unparalleled and we look forward to collaborating with them to help fuel our athletes on the pitch.”

Gatorade first signed with Manchester City before the 2017-18 season.