HomeNewsNewsDrinks - Soft DrinksFootballUnited Kingdom

Gatorade extends Manchester City partnership with women’s team rights

 Sports drink brand Gatorade has extended its multi-year global partnership with the English Premier League’s Manchester City to include the club’s women’s team.

Under the Official Sports Nutrition Partner deal, Gatorade will have a match day LED presence, as well as bespoke dugout branding for all FA Women’s Super League and domestic cup home matches.

The women’s team will also have access to the Gatorade portfolio of ‘sports fuel’ products, equipment and science through the Gatorade Sports Science Institute (GSSI). The GSSI’s goal is to help athletes optimise their health and performance through research and education in hydration and sports nutrition.

Gavin Makel, head of women’s football at Manchester City said: “As a market leader in the sports fuel industry, Gatorade’s knowledge of what it takes to power athletes to perform is unparalleled and we look forward to collaborating with them to help fuel our athletes on the pitch.”

Gatorade first signed with Manchester City before the 2017-18 season.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.