Kelvin Tan, Asia Editor

Football
Ecommerce

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador
Basketball
Sporting Apparel

German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei
Basketball
Professional Services

International basketball federation Fiba has appointed Unilumin as the official LED supplier for its top-level international competitions
Football
Wine

Chinese baiju producer Huadu Spirits Group has signed a new partnership with Chinese Super League football club Beijing Sinobo Guoan
Football

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Chinese baijiu brand Wuliangye has signed a $10m (€9.1m) sponsorship deal with China League One club Sichuan Longfor.
Multi-sport
Consumer Electronics

Chinese consumer electronics corporation Skyworth is the official television partner for the 2019 Southeast Asian Games, as well as the 2020 Asean Para Games, in a deal with international sports media…
Football

Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador
Basketball

Chinese electronics manufacturer Leyard has signed an agreement with NBA China to become the Official Marketing Partner for NBA's "5v5"  basketball tournament held in the Chinese cities of Guangzhou, …
Football
Sporting Goods

German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola