Shopee signs Cristiano Ronaldo as regional brand ambassador

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador.

The Portugal and Juventus player will work with a range of initiatives with Shopee, starting with a TV commercial that will premiere on Aug 16, and air in all Shopee markets.

He will also be a ambassador for their upcoming annual shopping event, the 9.9 Super Shopping day, and fans will get a chance to meet the player via contests launched on Shopee’s app and social media platforms.

Shopee, which launched in 2015, is headquartered in Singapore and has since expanded its platform reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines, allowing users to buy and sell products online.

Zhou Junjie, the chief commercial officer of Shopee and head of Shopee Singapore, said to Marketing: ” Ronaldo’s dedication to his sport matches the deep commitment that Shopee has to all our users. We want to inspire and engage people together with Ronaldo. ​We are confident that this partnership can create a lasting positive impact for everyone in the region.”

Shopee is one of the biggest e-commerce platforms in South East Asia, and raised $500m (€448m) via a senior note offering in 2018. It’s parent company, internet conglomerate Sea Limited, is backed by Chinese social media and gaming giant Tencent, and the two companies have various strategic partnerships for Tencent’s mobile and PC games in Indonesia, Taiwan, Thailand, the Philippines, Malaysia and Singapore.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France