HomeNewsNewsTechnologyFootballChina

iFlyTek partners with Espanyol, signs Wu Lei as ambassador

Chinese technology company iFlyTek has agreed to sponsor LaLiga’s RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador.

According to Sina Finance, the signing of the deal will take place next week at Espanyol’s RCDE stadium.

Listed on the Shenzhen stock exchange, iFlyTek specialises in artificial intelligence and produces AI-enabled smart devices for communications, education, and musical fields, and Wu Lei is known to be using their products to learn Spanish to integrate with his teammates.

Chinese telecommunication corporation China Mobile is reported to have acquired a 15-per-cent stake in iFlyTek worth $214m (€192m) in 2012.

In June this year, Espanyol signed an agreement with China Mobile under which video content, including live reserve team games, will be hosted on the mobile telco’s video platform Midea Entertainment.

Chinese interest in Espanyol is strong due to Wu, the first Chinese player in Spain’s LaLiga, who was signed by the team this year. Espanyol is also owned by Chinese businessman Chen Yansheng, chairman of Rastar Group.

Read more: Wu Lei debut watched by over 40 million in China

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France