Bob Williams, US office

American Football

American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area. A 2.5-a
Football

Major League Soccer expansion team Inter Miami CF has named Heineken as its first official sponsor
American Football

The Raiders' stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air
Esports

Ahead of the August 3 NBA 2K League Finals, the National Basketball Association's competitive esports competition announced that it had entered into a commercial partnership with Bud Light
Women's Football

The National Women's Soccer League (NWSL) is continuing its Women's World Cup boost by extending its partnership with Nike until 2022. Terms were not disclosed
Mixed Martial Arts

The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition's “Official Secondary T…
Football

Major League Soccer has expanded its partnership with Audi of America by launching a new youth academy support programme called "Audi Goals Drive Progress
Golf

The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"
Basketball

Following a bidding war for his services, No. 1 overall NBA draft pick Zion Williamson has signed a multi-year shoe deal with Jordan Brand. Terms of the partnership were not announced
Bull Riding

Professional Bull Riders has named the Colorado-based Coors Banquet the league's official beer. It is a local partnership, with PBR based in Pueblo, Colorado