Ally to become founding partner, jersey sponsor of proposed Charlotte MLS team
Charlotte's bid to gain a Major League Soccer expansion place has been given a significant boost after digital financial services company Ally was named the proposed team's founding and lead partner
Snickers signs up with NBA 2K League
Snickers has become the official chocolate bar of the NBA 2K League, the NBA's official esports competition. Financial terms were not disclosed
Ally named International Champions Cup official financial services partner
Ally has been named the Official Financial Services Partner of the 2019 International Champions Cup
UFC extends Blackheart Premium Spiced Rum sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed
Procter & Gamble offers financial support to USWNT in equal pay battle
Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…
MLS signs multi-faceted partnership with Captain Morgan
Major League Soccer has announced that Captain Morgan will become the league’s official spiced rum and exclusive spirits partner through 2022.
Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour
The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…
NWSL secures Budweiser sponsorship deal
On the day the United States Women's National team secured the Women's World Cup, with a 2-0 victory over the Netherlands in Lyon, France, the National Women's Soccer League announced a commercial partnership…
Loudoun United signs naming-rights deal with Segra – report
United Soccer League Championship team Loudoun United has reportedly signed a stadium naming-rights deal with technology and communications company Segra
St John’s University signs apparel partnership with Nike
St. John's University has renewed its apparel partnership with Nike following the expiration of a six-year deal with Under Armor