Bob Williams, US office

Golf
Automobile Manufacturing

BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events
Football
Spirits

Major League Soccer has altered its commercial guidelines to allow its clubs to secure jersey and stadium naming-rights sponsorships with sports betting and liquor companies
Ice Hockey
General Insurance

Symetra Life Insurance has been named the inaugural founding partner and sponsor of Seattle’s expansion National Hockey League franchise.
Football
Sporting Apparel

The addition of the women's and youth tournaments to the International Champions Cup has led to new commercial opportunities for organisers Relevent Sports
Multi-sport

One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes 'slider' hamburgers, has announced a two-year extension of its partnership with USA Luge.
American Football
Betting

The NFL has ushered in the new year by announcing that Caesars Entertainment will be its inaugural Official Casino Partner in a deal worth a reported $30m (€26m) a year.
Multi-sport
Automobile Manufacturing

Toyota, the Japanese car manufacturer, has announced partnerships with six Team USA National Governing Bodies ahead of the 2020 Tokyo Olympics and Paralympics.
Baseball
Telecoms

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
Basketball
Telecoms

The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner
Baseball
Betting

Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International