Ahead of the August 3 NBA 2K League Finals, the National Basketball Association’s competitive esports competition announced that it had entered into a commercial partnership with Bud Light.
As part of the deal, the Anheuser-Busch InBev product has become the official beer partner of the NBA 2K League. Terms of the deal were not revealed while specific activations will be announced at a later date.
“The NBA has been a tremendous partner for Anheuser-Busch already and aligning with one of the most exciting esports leagues out there positions us great for the future as we continue to see the esports space grow,” Nick Kelly, Head of US Sports Marketing at Anheuser-Busch, said in a statement.
“Bud Light was one of the first adopters of esports years ago and this NBA 2K League sponsorship is another pillar of the brand’s overall esports strategy,” Kelly said.
The NBA 2K League recently announced a commercial partnership with Snickers.