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Professional Fighters League secures ticketing, sponsorship deal with SeatGeek

The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition’s “Official Secondary Ticketing Partner”.

In addition, the New York-based SeatGeek will receive logo placements in and around the cage, in-venue commercials, and on-air advertising units that will be broadcast on ESPN networks in the United States. SeatGeek and the PFL will also collaborate on content across digital platforms.

The PFL also has commercial partnerships with Geico, Anheuser-Busch InBev and Air Force Reserve.