Covid-19
UCLA sues Under Armour for more than $200m in contract termination feud
The University of California, Los Angeles (UCLA) has filed a lawsuit against United States-based sportswear brand Under Armour after the early termination of its sponsorship of its sports teams
US golf equipment sales hit record level in July
Robust sales reverse extended industry decline
Round-Up: Japanese companies turn against Olympics, survey says; KBO not expecting fans back soon; and more
A survey of 13,000 Japanese companies has found that more than half want next year's Tokyo Olympics to be either cancelled or postponed again - Kyodo News
Radici Group extends with Atalanta as club juggles shirt branding positions
Chemical and plastics multinational Radici Group – the outgoing main shirt sponsor of Serie A oufit Atalanta – will take up a new position on the club’s shirt for domestic competitions in the upcoming seaso…
Constellation Brands signs set of beer, wine deals at new NFL facilities
Company establishes ties at both SoFi Stadium and Allegiant Stadium
USTA secures insurance of Chubb sponsorship
The United States Tennis Association has added insurance provider Chubb as a sponsor of its premier grand slam event, the US Open
Round-Up: New Fifa international window, Royals deal challenges taboos, NZ North v South match returns, and more
Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
Covid-19 hits Borussia Dortmund’s financials, Sportfive brokers blockchain deal
Covid-19 has seen German Bundesliga football club Borussia Dortmund post a net loss of €43.9m ($52.3
Round-Up: Japan sticks with 5,000 fans, Chinese badminton league restart, O’Sullivan signs China agent, and more
Japan is to extend its 5,000-person limit on attendees at sports events and concerts beyond the initial planned period that ran until the end of August
NBA strikes sponsorship deal for on-demand delivery category with DoorDash
Company signs first league-level sports sponsorship
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Ineos Hygiene sponsors OGC Nice as sports seek partners to combat Covid-19 risk
Ineos Hygiene has become the 'Official Hygiene Partner' to the Ineos-owned Ligue 1 football club OGC Nice to help protect its team – and fans, when they return – from Covid-19 infection.
Round-Up: ATP Cup talks continue, English football schedule unveiled, FanCode gets MLB rights, and more
Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
Mondelēz signs Manchester City deal as part of multi-club strategy
Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’.
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Round-Up: Tencent earnings report, IPL sponsorship targets, Diamond League returns, and more
Lars Graff has been appointed co-tournament director of the China Open tennis tournament
Round-Up: KBO opens to more fans, RA sets Super Rugby deadline, US Open withdrawals, and more
The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver
Atos pays more to deliver ‘most complex IT contract in sports’ through Paris 2024
The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Nike financially ‘hammered’ by Covid-19 but Knight optimistic for sport’s comeback
Nike underperformed Wall Street expectations by more than $900m ($762