US College Sport
HOFer Sanders, AFLAC extend promotional relationship
Newly developed ad campaigns to focus on football talent at HBCUs
Dollar Shave Club becomes official razor of NCAA, March Madness
Unilever brand Dollar Shave Club has become the official razor of the National Collegiate Athletic Association and the March Madness men's college basketball tournament
University of Maryland, PointsBet sign sportsbook partnership
Deal is the first of its type in the Big Ten Conference
San Diego State University secures $45m Snapdragon naming rights deal
San Diego State University has secured a long-term naming rights deal with San Diego-based technology company Qualcomm for its new college football stadium, which will be known as Snapdragon Stadium
Tony the Tiger sets first with Sun Bowl sponsorship
Cereal brand Kellogg’s Frosted Flakes has agreed a deal to title sponsor the Sun Bowl college American football game, which will now be known as the Tony the Tiger Sun Bowl.