Rugby Union
French federation adds pasta brand Lustucru as official supplier
French pasta brand Lustucru has struck an agreement to sponsor the French Rugby Federation (FFR) in a deal that was brokered by the Infront agency
Harlequins latest addition to Castore rugby portfolio
Harlequins has become the latest rugby union club to sign a kit supply agreement with Castore
SA Rugby adds Toyota as new sponsor ahead of Wales series
SA Rugby, the governing body of rugby union in South Africa, has agreed a three-year sponsorship deal with automotive company Toyota South Africa Motors (TSAM)
Canon latest World Rugby sponsor to commit to women’s World Cup
World Rugby has extended and expanded its sponsorship agreement with global imaging technology specialist Canon
HFC Bank acquires naming rights to Fiji’s national stadium
The Fiji Sports Council has signed HFC Bank as the new naming rights sponsor of the country’s national stadium.
LNR deal marks Alain Afflelou’s rugby return
France’s Ligue Nationale de Rugby (LNR) has signed optician brand Alain Afflelou as a sponsor of its flagship Top 14 league.
Aramis Rugby named latest supporter of RWC2023
The organising committee for the 2023 Rugby World Cup (RWC2023) in France has signed up equipment manufacturer Aramis Rugby as an official supporter of the event
Montpellier renews Le Coq Sportif kit deal
Montpellier Hérault Rugby has extended its kit supply agreement with French sportswear brand Le Coq Sportif.
World Rugby’s Land Rover deal expanded to women’s RWC
World Rugby has expanded its contract with Land Rover to include sponsorship of the forthcoming women’s Rugby World Cup.
NZR-SAP deal aims to create ‘most technologically-advanced rugby union’
New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.
Ben Slack leaves Tennis Australia for commercial role at World Rugby
Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia
Land Rover extends Rugby Australia deal through 2024
Luxury automaker Land Rover Australia has renewed its commercial partnership with Rugby Australia until the end of 2024.
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Casino Brands signs with FFR, as IHG strikes EPCR deal
Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Castore furthers rugby presence with Scarlets deal
Castore has signed its latest kit supply deal in rugby union with Welsh club Scarlets
Koesio latest addition to RWC Official Supporters group
The organisers of the 2023 Rugby World Cup in France have added numerical services specialist Koesio to the group of Official Supporters
RWC2023 adds to Official Supporter tier with PPA Business School
The organisers of the men's Rugby World Cup 2023 have signed up PPA Business School to the tournament’s sponsorship portfolio.