Rugby Union

Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign  that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.

During the opening weekend of the 2019 Rugby World Cup, Steinlager leveraged its partnership with the All Blacks via ‘Black Laundry’, an experiential activation backed by an integrated marketing campaign.

DHL, official logistics supplier to the 2019 Rugby World Cup, rolled out an epic campaign of activations through 2018 and 2019.

At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.

Ahead of the All Blacks making the trip to Japan for the 2019 Rugby World Cup, Air New Zealand dropped a ‘safety video’ and support-building marketing campaign.

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

AIG’s ‘Effort is Effort’ campaign around New Zealand Rugby’s women’s team helped elevate the diversity agenda internally, created a platform to recognise female leadership and brought AIG’s New Zealand Rugby partnership to a new audience.

Telecommunications Vodafone has renewed its main sponsorship deal with the Irish Rugby Football Union (IRFU), the governing body of rugby union in Ireland

Building construction and civil engineering company Taisei Corporation has become the latest Japanese sponsor of the 2019 Rugby World Cup ahead of the start of the national team tournament in the country

The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year

Broadband company Openreach has signed a four-year sponsorship deal with PRO14 club Ulster Rugby, starting this season

Telco Vodafone has extended its support of Wasps by sponsoring the Premiership rugby club’s women’s team.

English Premiership rugby union club Leicester Tigers has extended its partnership with power tool manufacturer STIHL

Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand. Qatar Airways will serve as the stadium’s official airline partner.

Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co

Rugby Australia has signed a new partnership with Australian ridesharing brand Ola. Under the deal, Ola will become the Australian national team’s Official Rideshare Partner.

French Top 14 rugby union club SU Agen has confirmed a partnership with Accès Industrie, a provider of construction and heavy-lifting equipment. The length of the agreement was not disclosed.