Rugby Union
MTN extends headline sponsorship of SA Rugby
Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country.
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PAS to sponsor Lions tour of South Africa
The British and Irish Lions and South Africa Rugby have signed up sports nutrition brand Pro Athlete Supplementation as the latest sponsor for the upcoming series between the two sides
Lions marks latest rugby move for Dove Men+Care
Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
Glasgow Warriors renew with long-running back-of-shirt sponsor
Scottish rugby union’s Glasgow Warriors have renewed a back-of-shirt sponsorship agreement with The Malcolm Group, the Scotland-based logistics and construction company.
DHL and Tudor become first sponsors of 2022 Rugby World Cup Sevens
Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
RFU secures long-term Guinness renewal
England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness.
The association first began in 2013 and will now continue until August 2025 across a four-year extension.
Rugby Australia calls off sponsor search as Cadbury signs as principal partner
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…
eToro identifies user “passion point” in rugby union to accelerate growth in Australia
eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Local firm lands naming rights to Coventry’s Ricoh Arena in 10-year deal
Coventry Building Society has acquired naming rights to the city’s Ricoh Arena, home of Premiership rugby union club Wasps and, from next season, Championship football club Coventry City.
DHL continues to develop rugby presence in South Africa
South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Umbro adds Ospreys to growing rugby portfolio
British sportswear brand Umbro has further enhanced its rugby union portfolio by agreeing a new five-year deal with Welsh Pro14 team Ospreys
St. George Footy Grants – St. George Bank & the St. George Illawarra Dragons/Queensland Reds/ Greater Western Sydney Giants
For the second year of its community sport investment campaign, in 2020, Australian bank St. George’s went bigger to help grassroots clubs suffering amid Covid-19.
T.M. Lewin latest to join Lions as sponsor of South Africa tour
The British and Lions has signed up menswear retailer T.M. Lewin as a sponsor of its 2021 tour of South Africa.
As official formal wear partner, T.M
Hummel to replace Under Armour at Wasps in record deal
Premiership Rugby club Wasps has signed a club-record technical and retail deal with Danish sportswear brand Hummel
LNR signs Betclic as Top 14 sponsor
France’s Ligue Nationale de Rugby has signed up gambling platform Betclic as a sponsor of its Top 14 competition.
Asahi Group becomes third global sponsor of 2023 Rugby World Cup
World Rugby has signed up Asahi Group, the Japanese alcoholic and soft drinks company, as a global sponsor for the next edition of the Rugby World Cup, which is being held in France in 2023