Rugby Union
Capgemini becomes RWC 2023 top-tier sponsor, sales to be complete ‘by year end’
Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…
LNR toasts new deal with Cordier by InVivo
France’s Ligue Nationale de Rugby has agreed a two-season sponsorship deal with Cordier by InVivo, a co-operative for the winemaking industry.
England Rugby switches from Mitsubishi to Honda in automotive category
The English Rugby Football Union has signed a sponsorship contract with automotive manufacturer Honda UK
Altrad converts six-year All Blacks shirt sponsorship deal
French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby
Scottish Building Society signs as main sponsor of Edinburgh Rugby
Scottish Building Society has become the main sponsor of Scottish rugby club Edinburgh Rugby in a four-season deal, from 2021-22 to 2024-25
SA Rugby deal furthers Betway presence in South African market
South Africa Rugby has signed up gambling firm Betway to its sponsorship portfolio, naming the brand the associate sponsor of the governing body and the national team, the Springboks, for the next three…
Swansea City opts for local approach in 10-year stadium naming rights deal
Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea
Fortinet to sponsor Rugby Championship, Bledisloe Cup rescheduled
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
TikTok unveils British & Irish Lions content creation tie-up
Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa.
U
New Zealand Rugby finalises sponsorship deal with Ineos
New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
Saltire Energy to reach Scots in oil industry as part of Scottish Rugby deal
Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021
IRFU searches for autumn tests title sponsor to replace Guinness
The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…
Bath Rugby focuses on community with Avon Protection
Bath Rugby has expanded its relationship with respiratory and ballistic protection specialists Avon Protection through a new sponsorship deal
Opel takes over from Volkswagen in Irish Rugby’s car category
Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.
TotalEnergies signs on for 2023 Rugby World Cup, Taisho returns to event
TotalEnergies has signed on as the seventh official sponsor of the 2023 Rugby World Cup in France, while Taisho Pharmaceutical has extended its backing of the tournament
Late Peter Vardy bid defeated rival offers for seven-figure Scotland shirt sponsorship
Automotive retailer Peter Vardy Group arrived late at the discussion table late before outbidding rival offers to take up the Scottish Rugby Union’s front-of-shirt sponsorship rights in deal announced i…