Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country.
Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…
eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
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