Rugby Union

New Zealand Rugby has appointed Google executive Craig Fenton to head up its commercial activity after the recent departure of Richard Thomas. 

The Welsh Rugby Union (WRU) has expanded its relationship with telecoms giant Vodafone to include men’s front-of-shirt sponsorship rights, albeit at a reduced rate compared to its previous deal.

French automotive manufacturer Peugeot has extended its long-running association with domestic Top 14 champion Stade Toulousain by agreeing a three-season renewal to its role as the rugby union club’s m…

The Welsh Rugby Union (WRU) has unveiled Go.Compare as the governing body's first back-of-shirt sponsor in a multi-year, seven-figure deal

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…

Scottish Rugby has announced a new five-year sponsorship deal with Scottish Gas that sees the energy company take the naming rights to Murrayfield Stadium, replacing BT

UK-based sportswear brand Castore has announced a multi-year kit and retail deal with United Rugby Championship team Leinster

Premiership Rugby has announced a new sponsorship with Israeli online trading and investment platform eToro

Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia

Vodafone has secured the front-of-shirt and back-of-short sponsorship rights to the Welsh men’s national rugby union team to add to its existing investment in the top tier of the sport through a shirt d…

Richard Heaselgrave has left his role as chief revenue and fan engagement officer at World Rugby just over 18 months after taking up the post, SportBusiness understands

UK-based sportswear brand Castore has made its latest move in rugby union by acquiring Bath Rugby’s kit supply rights. 

World Rugby believes a new, three-year sponsorship deal with insurance company Gallagher covering its women’s rugby events will act as a proof of concept for a new commercial approach. Faaez Samadi reports.

The United Rugby Championship (URC), the cross border rugby union clubs competition, has announced a new two-year sponsorship with sportswear brand Kappa UK

Auckland Stadiums has sold the Mt Smart Stadium naming rights to New Zealand-based outdoor advertising solutions specialist Go Media

Saracens has announced a five-year extension to its sponsorship agreement with Shawbrook, the UK bank

Gallagher, the US insurance broker and consulting firm, has agreed a significant multi-year sponsorship deal with World Rugby to sponsor the women's game, including the showpiece Women's Rugby World Cup…

The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency