Formula One motor racing team Red Bull Racing has confirmed convenience store company CU as its official team partner at the Korean Grand Prix for a third consecutive year.
The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.
Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.
Dubai-based residential and commercial property investment company Emaar Properties has signed a two-year commercial agreement with the Lotus Formula One team ahead of this weekend’s Italian Grand Prix.
Monster Worldwide Inc., a premier online recruitment provider, services customers in approximately 40 countries worldwide. In 2010, Monster developed a “Cool Jobs” programme to showcase its product solution in the US. With unprecedented success, it sought to take the idea global.
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.
The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.
FERRARI’S FORMULA ONE team has renewed its long-standing partnership with tobacco giant Philip Morris International until the end of 2015. As a result, the team will maintain its association with the Marlboro brand and continue to be known as Scuderia Ferrari Marlboro.