Jewellery brand Endless Jewelry has agreed to become a sponsor of the Lotus Formula One motor-racing team for next week’s United States Grand Prix.
Under the deal, Endless branding will appear on the airbox and sidepod of Lotus’ cars during the race.
The US Grand Prix will take place at the Circuit of the Americas in Austin, Texas from October 31 until November 2.
Matthew Carter, Lotus chief executive, said: “Endless Jewelry is an exciting young brand which is rapidly expanding in Europe and North America. The company ethos and approach very closely reflects those of Lotus F1 team, making this partnership a perfect fit. The United States Grand Prix is a terrific event which gains fantastic exposure worldwide and is the perfect showcase for the US aspirations of Endless Jewelry.”
Lotus is currently eighth in the 2014 Formula One constructors’ championship having accumulated only eight points from nine races. All points have been secured by French driver Romain Grosjean, with teammate, Venezuelan Pastor Maldonado, has yet to score this season.