Motorsport
Kwik Fit takes on title sponsorship of BTCC
Automotive servicing and repair company Kwik Fit has agreed a deal to become the title sponsor of the British Touring Car Championship for the 2019 season
Pirelli renews Formula One supplier deal to 2023
Italian tyre brand Pirelli has renewed as the sole Global Tyre Partner of the Formula One World Championship
PKN Orlen joins Kubica at Williams
Polish petrochemicals company PKN Orlen has announced its intention to back Robert Kubica’s return to motorsport’s elite after agreeing a partnership with Formula One motor-racing team Williams.
Rolex extends backing of Australian Grand Prix
Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series
Champagne Carbon keeps pouring at Formula One
Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.
Porsche Motorsport smartens up with Hugo Boss
German automotive marque Porsche has agreed a multi-year partnership with fashion company Hugo Boss encompassing its array of motorsport activities
Rich Energy clinches Title Sponsor deal with Haas F1 Team
British energy drink brand Rich Energy has inked a new multi-year deal as Title Sponsor of the Haas Formula One Team
Heineken looks to millennials and Gen-Zs in new Formula E deal
Heineken has invested significantly in a five-year Official Partner deal with Formula E, targeting the sport's growing fan base among millennial and Gen-Z consumers
Coca-Cola to brand McLaren car in F1 first
The Coca-Cola Masterbrand will appear on the livery of the McLaren Formula One team as part of a new agreement between the two organisations for the rest of the season
Dorna gets Petronas on board, money rolls in for MotoE
Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
Michelin takes on Atlanta track Naming Rights in brand first
Michelin North America has acquired the naming rights to US racetrack Road Atlanta – the first time that Michelin will have naming rights to a race circuit anywhere in the world.
Heineken gets pouring with Formula E as new Official Partner
Dutch beer brand Heineken has inked a new global deal with Formula E as the championship’s exclusive beer partner.
HJC switches MotoGP title rights from France to Germany
Korean motorcycle helmet brand HJC has signed as title sponsor of the German MotoGP in 2019 and 2020 – extending its title presence in MotoGP to five years.
Antofagasta Minerals expands Formula E backing, Santiago race confirmed
Mining company Antofagasta Minerals has stepped up to become a partner of Formula E, as the electric car-racing series today (Tuesday) detailed a new track location for its second race in the Chilean capital…
Ferrari revamps livery for Philip Morris’ ‘Mission Winnow’ vision
Ferrari has today (Thursday) unveiled a new livery as main sponsor, US cigarette and tobacco company Philip Morris International (PMI), returns to a more prominent branding association with the Formula…
Petronas gets trackside rights for Malaysia and Thailand MotoGPs
Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020
LeithCars.com enters Nascar sponsorship market
LeithCars.com, a website for new and used cars, entered its first ever vehicle sponsorship in North American stock-car racing series Nascar at the weekend.
IndyCar outfit extends with long-time partner
IndyCar motor-racing team Chip Ganassi Racing has signed an extension to its partnership with IT services company NTT Data