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Coca-Cola to brand McLaren car in F1 first  

The Coca-Cola Masterbrand will appear on the livery of the McLaren Formula One team as part of a new agreement between the two organisations for the rest of the season.

Under the deal, the Coca-Cola logo, as well as those of sub-brands Dasani and SmartWater, will appear on the McLaren race cars and the overalls of Fernando Alonso, Stoffel Vandoorne and 2019 driver Lando Norris.

The logos will feature in the three remaining Grand Prix races in the US, Brazil and Abu Dhabi.

Commenting on the deal, Coca-Cola’s vice president of sports partnerships, Ricardo Fort, said: “We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth. This partnership will guide us to what our customers, markets and consumers are craving from this high-octane passion.”

The deal marks the first time that the Coca-Cola logo has appeared on a Formula One car. Coca-Cola’s energy drink brand Burn became a sponsor of the Lotus team in 2012 in a deal thought to be worth around $3m (€2.6m) per year.

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