Horse Racing

Sentient Jet has agreed a multi-year deal to become the preferred private aviation partner of the Kentucky Derby horse racing event.

France Galop, the country’s governing body of flat and steeplechase horse racing, has engaged the Infront Sports & Media agency to drive marketing and sponsorship for its major events.

The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses, has entered into a partnership with merchant banking group Close Brothers.

The British Horseracing Authority (BHA) will open up racing sponsorship to bookmakers that do not feature in its Authorised Betting Partner initiative, according to the UK’s Guardian newspaper.

Luxury carmaker Bentley has agreed its first sports sponsorship since 2011, signing a one-year deal with British racecourse operator The Jockey Club to serve as its Official Luxury Car Partner.

Managed service provider Timico Technology Group has agreed a deal to become the new title sponsor of annual UK horse racing event the Cheltenham Gold Cup.

Swiss watchmaker Longines has extended its partnership with France Galop, the governing body of horseracing in the country.

Betfair, 32Red and Bet365 have been unveiled as authorised betting partners of the British Horseracing Authority.

The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses, is seeking a new headline partner for its showpiece Cheltenham Gold Cup race.

British automotive company Bentley has agreed a partnership with The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses.

Global winemaking and distribution company treasury Wine Estates (TWE) has extended its long-term partnership with Australian annual horseracing event the Melbourne Cup.

The Breeders’ Cup horseracing event has enhanced its partnership with online bookmaker TwinSpires.com.

Melbourne Racing Club has agreed a three-year partnership with bookmaker Ladbrokes ahead of this weekend’s Caulfield Guineas Day horseracing event in the Australian city.

The member-driven organisation Lexington Commerce, which promotes business growth in the US city, has been named as an official partner of horseracing’s Breeders’ Cup World Championships.

Online and mobile betting platform TwinSpires has agreed a deal to become an official partner of US horseracing event the Breeders’ Cup.

Bourbon brand Maker’s Mark has reached a sponsorship agreement with US horseracing event the Breeders’ Cup.