Horse Racing
Betway joins British Horseracing Authority partner scheme
Betting and gaming company Betway has become the latest authorised betting partner of the British Horseracing Authority.
Aston Martin to drive Breeders’ Cup
British sportscar marquee Aston Martin has entered into a partnership with this year’s Breeders’ Cup World Championships US horse racing showpiece.
Sentient Jet takes flight with Breeders’ Cup extension
Private aviation company Sentient Jet has extended its partnership with the Breeders’ Cup World Championships US horse racing showpiece.
188Bet extends commitment to British horseracing
Betting company 188Bet has agreed a 50-race sponsorship package with Jockey Club Racecourses, the group that oversees the running of 15 of the UK’s leading racecourses.
32Red adds to British horse racing portfolio
Online gaming company 32Red has agreed a deal to become the title sponsor of the King George VI Winter Festival and Lanzarote Hurdle Day horse racing fixtures.
Irish Grand National boosted by title sponsor extension
Bookmaker Boylesports has retained title sponsorship rights to the Irish Grand National horse racing event until 2019.
Dubai Duty Free maintains backing of Shergar Cup
Airport retailer Dubai Duty Free has extended a title sponsorship agreement with UK horseracing event the Shergar Cup.
Spirited Funds sees Churchill Downs as strong investment
Spirits-focused investment management company Spirited Funds has entered into a partnership with US racetrack Churchill Downs.
Royal Ascot to look the part with Fenwick partnership
UK fashion label Fenwick has entered into a partnership with Ascot, one of the country’s leading racecourses.
Godolphin secures Under Armour partnership
Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.
188Bet and McBookie back British racing
Betting companies 188Bet and McBookie have been unveiled as the latest Authorised Betting Partners of the British Horseracing Authority.
BetStars unveiled as latest BHA authorised betting partner
Betting company BetStars has signed a partnership with the British Horseracing Authority (BHA).
Irish gaming firm to sponsor British horseracing
Irish gaming company SeanieMac and its affiliated betting firm Apollobet UK have agreed sponsorship deals with the British Horseracing Authority and The Jockey Club, which oversees the running of 15 of the UK’s leading racecourses.
Randox Health: Five-year strategy based on Grand National
Randox Health seizes one-off chance with Grand National
Global healthcare brand Randox Health seized the opportunity to become the Official Partner of UK horse racing’s Grand National Festival and title sponsor of the world’s most famous steeplechase in a period when the brand was not actively looking to sign a sponsorship property.
Sky Bet signs on to British Horseracing Authority’s ABP scheme
Online bookmaker Sky Bet has signed a three-year deal to become the latest authorised betting partner of the British Horseracing Authority.
Tabcorp extends Melbourne Cup, VRC deals
Australian gaming and gambling group Tabcorp has extended its sponsorship agreements with the Melbourne Cup and Victoria Racing Club, which organises the showpiece horse racing event.
BetVictor wagers on Gold Cup sponsorship
Online casino and sportsbook operator BetVictor has struck a deal to become the new title sponsor of the Gold Cup, the feature race at UK horse racing event the Open, which takes place at Cheltenham Racecourse.