Horse Racing

The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.

Qatar's state-backed horse racing authority, the Qatar Racing and Equestrian Club (QREC), has renewed its title sponsorship of the UK's Goodwood Festival

UK betting exchange platform Betfair has signed as the new title sponsor of the Northumberland Plate Festival and Fighting Fifth Hurdle race.

Ascot Racecourse has agreed a three-year partnership with bookmaker Betfred

Online bookmaker Betway has renewed its sponsorship of horse-racing’s All-Weather Championships. The new three-season deal has been signed during the final year of Betway’s current three-year deal.

Betting operator Unibet has signed a three-year partnership with Goodwood Racecourse, granting it exclusive ownership and naming rights to feature races across the Goodwood Festival week

A new team-based horse racing series will help the sport shed its traditional ‘boots and Barbour’ image in the UK and attract sponsors from outside the dominant alcohol and gambling sectors, a leading age…

UK gambling firm Betway has extended its deal as the Official Betting Partner of the Grand National Festival for five years

Kenyan online bookmaker SportPesa has broadened its sports sponsorship portfolio by agreeing a new partnership with Chester Racecourse in England

Filmed at an empty Churchill Downs racecourse, Woodford Reserve’s ‘My Old Kentucky Home’ spot was an homage to the delayed 2020 Kentucky Derby.

UK equestrian sports body British Eventing has conducted a major study of its audience data with the sport marketing agency Two Circles. Chief executive David Holmes explains how the study has informed the revamp of this traditional sports’ sponsorship strategy.

Global healthcare brand Randox Health will raise awareness of its health screening message through it Official Partnership deal with horse racing’s Grand National Festival and title sponsorship of the G…

Global healthcare brand Randox Health seized the opportunity to become the Official Partner of UK horse racing’s Grand National Festival and title sponsor of the world’s most famous steeplechase in a period when the brand was not actively looking to sign a sponsorship property.

US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby

The Jockey Club has unveiled insurance provider JLT Speciality as an Official Partner

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.

UK bookmaker William Hill further expanded into the US market this week by tying up a long-term deal with casino operator Eldorado Resorts

Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.

Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.

Online betting exchange Betdaq has renewed its sponsorship of the Punchestown Festival horse-racing event, while bookmaker Coral has extended its backing of the Coral-Eclipse race at Sandown Park.

Online sports betting company Sky Bet has agreed a deal to become the title sponsor of The Ebor, an annual horse race held at York Racecourse in England.

Japanese automotive manufacturer Lexus has been named as the new principal partner of the Melbourne Cup horse-racing event through an agreement with the Victoria Racing Club.

US horse-racing event the Kentucky Derby has signed a two-year sponsorship deal with Mexican beer brand Corona Extra, along with another agreement with cider brand Angry Orchard.

Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Derby horse-racing event.

National Express, the UK’s largest coach operator, has become the official coach and bus partner of The Jockey Club, the British horseracing commercial group.

British horseracing commercial group the Jockey Club has agreed a partnership with the UK arm of the European Breeders’ Fund.

British horseracing commercial group the Jockey Club has entered into a partnership with betting exchange Smarkets.

Soft drinks manufacturer Coca-Cola has been unveiled as an official sponsor of US horse-racing showpiece the Kentucky Derby.

Australian department store group Myer has renewed its sponsorship of the Victoria Racing Club, organiser of the Melbourne Cup horse-racing event.

Bourbon whisky brand Woodford Reserve has stepped up its backing of the Kentucky Derby to become the presenting sponsor of the US horse-racing event.

Online betting company Betfair has agreed a deal with Jockey Club Racecourses, the group that oversees the running of 15 of the UK’s leading racecourses, to continue its sponsorship of two major jump racing events.

Luxury watch and jewellery retailer Kennedy has agreed a deal to sponsor Australian horse-racing event the Melbourne Cup.

UK bookmaker William Hill has agreed a deal to sponsor horse racing’s St Leger Festival.

Online betting and casino operator Betway has agreed a deal to continue as the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival UK horse-racing event.

Banking and asset management group Investec has renewed its title sponsorship of UK horse-racing event the Derby Festival.

Spirits brand Pernod Ricard has agreed a deal to sponsor Ascot Racecourse.