British automotive company Bentley has agreed a partnership with The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses.
Bentley becomes an official partner of the Club and the official luxury car partner of the prestigious Cheltenham Festival and Derby Festival events. The length of the deal was not disclosed.
As part of the agreement, Bentley will offer car experiences to race-goers and exclusive hospitality opportunities to its customers.
“There is clear symmetry between our two brands and we believe this will be of interest to both British racing’s premium customers and Bentley’s,” Simon Bazalgette, group chief executive of The Jockey Club, said.