Football
Eurobet deal doubles Serie B title rights revenue
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
Serie A generating €26m per year from sponsorship
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.
Airtel kicks off I-League partnership
Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.
PSG looking good with Nivea Men partnership
Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 football club Paris Saint-Germain from the 2013-14 season.
Amart teams up with Western Sydney Wanderers
Australian sports and leisure retailer Amart Sports has reached a deal with Western Sydney Wanderers to become the football team’s official membership sponsor ahead of the new A-League season.
United strikes double deal with Middle Eastern financial institutions
English Premier League champion Manchester United has announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank.
Starwood stays on-side with Bayern Munich
Uefa Champions League and German Bundesliga champion Bayern Munich has extended its long-standing partnership with hotels group Starwood Hotels & Resorts Worldwide.
Harvey Norman takes title spot for A-League Friday nights
Australian electronics and homeware retailer Harvey Norman has secured the naming rights to the A-League’s Friday Night Football programme for the next three years.
Dortmund signs off on Huawei partnership
Borussia Dortmund has entered into a partnership with Chinese telecommunications firm Huawei, with the agreement set to boost connectivity within the Bundesliga football giant’s Signal Iduna Park.
Man City gains commercial credit with First Gulf Bank deal
English Premier League football club Manchester City has agreed a new three-year partnership with UAE banking group First Gulf Bank.
Caixa backs new Brazilian women’s football league
The Brazilian Football Confederation (CBF) has launched the country’s first domestic club league, with government-owned bank Caixa Econômica Federal coming on board as its main commercial partner.
Ross County secures long-term backing with sponsor renewal
Stanley CRC Evans Offshore has agreed a five-year extension to its shirt sponsorship deal with Scottish Premiership football team Ross County through to 2018.
Gazprom energises Fifa’s commercial portfolio
Russian energy giant Gazprom has signed a four-year sponsorship deal with Fifa which will take in the country’s staging of its first World Cup in 2018.
Al Ain takes off with Abu Dhabi Airports
Arabian Gulf League football club Al Ain has reached a three-year deal to make Abu Dhabi Airports its premium partner.
Huawei scores Wellington Phoenix deal
A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.
BlackBerry deal a good call for Hamburg
German Bundesliga football club Hamburg SV has entered into a commercial agreement with smartphone manufacturer BlackBerry.
PSG scores Ooredoo partnership
French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.
Manda becomes United’s first nutritional partner
English Premier League champion Manchester United has agreed a five-year partnership with Japanese health foods company Manda Fermentation.