Football
Man City sharpens focus with LG
English Premier League football club Manchester City has partnered with LG to make the Korean electronics firm its official digital display partner.
Turkish Airlines has lift-off with Aston Villa
English Premier League football club Aston Villa has reached a deal to make Turkish Airlines its official airline partner for the 2013-14 season.
T-Mobile connects with Austrian FA
Telecommunications provider T-Mobile has reached a deal to become an official partner to the Austrian Football Association (OFB).
Celtic drives off with Phoenix Honda deal
Scottish Premiership football club Celtic has announced car dealership Phoenix Honda as its official vehicle sponsor for the 2013-14 season.
Pauls enhances Brisbane Roar commitment
Australian dairy producer Pauls has expanded its partnership with Brisbane Roar by becoming a sleeve sponsor of the A-League football team.
Samsung joins Brazil on road to World Cup
The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.
Adelaide United goes green with sponsorship deals
Australian A-League football team Adelaide United has sealed a pair of sponsorship deals promoting environmental sustainability.
Marseille takes flight with Turkish Airlines
Turkish Airlines has entered into a partnership with Ligue 1 team Olympique de Marseille to become the official airline company of the French football club.
Catania feeds commercial appetite with Fiorucci deal
Italian Lega Serie A football club Catania has agreed a deal for food company Fiorucci to become its new main sponsor.
Al Nasr retains Emirates NDB backing
UAE Pro League football club Al Nasr has signed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor.
LG signing ends Bayer Leverkusen’s sponsor hunt
German Bundesliga football club Bayer 04 Leverkusen has ended its search for a new main and shirt sponsor after agreeing a three-year deal with LG Electronics.
Paraguayan FA retains Adidas backing
The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.
Crystal Palace adds Holler Watches as new partner
English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.
United scores another tyre deal
Taiwanese tyre manufacturer Federal Corporation has been confirmed as the latest company to sign a sponsorship deal with Manchester United, after it agreed a three-year partnership with the English Premier League football club.
Manchester City extends long-term Heineken tie-up
English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.
Hankook grips on to Dortmund partnership
German 1.Bundesliga football club Borussia Dortmund has extended its sponsorship deal with tyre manufacturer Hankook until 2015.
Unibet puts on red nose for charity
Unibet Denmark sponsors FC Copenhagen and FC Midtjylland because they share our determination to be 'best in class'. These organisations reach out to engage their fans on a personal level just like Unibet strives towards engaging our players and customers.