Football
Hoffenheim empowered by renewed stadium deal
Solar energy provider Wirsol has agreed a two-year extension to its stadium naming rights deal with German Bundesliga football team TSG 1899 Hoffenheim.
Kalde commits to multi-sport Besiktas extension
Goods manufacturer Kalde has expanded its activity with Turkish sports club Besiktas by agreeing to sponsor the club’s football team and extend its support of its basketball team.
The Coffee Club stays on the boil with Brisbane Roar
Australian A-League football team Brisbane Roar has renewed its shirt sponsorship deal with principal partner The Coffee Club for the 2014-15 season.
AC Milan races ahead with Toyo Tires deal
Japanese tyre manufacturer Toyo Tires and Rubber has agreed to become a premium sponsor of Italian Serie A football club AC Milan.
Rangers recovery backed by 32Red
Online gaming company 32Red has agreed a three-year shirt sponsorship deal with Scottish football team Rangers, effective from the 2014-15 season.
Allianz scores first with Women’s Bundesliga deal
Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.
Manchester United banks Serbian partner
English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.
Sky Blue FC set for NWSL kick-off with new main partner
National Women’s Soccer League team Sky Blue FC has announced New Jersey-based healthcare organisation Meridian Health as its title sponsor for the 2014 season.
Standard Bank Namibia scores with Super Cup title deal
Financial services institution Standard Bank Namibia has announced a three-year naming sponsorship for the Namibia Football Association’s new Super Cup competition.
Freiburg along for the ride with Europa-Park
German theme park Europa-Park has signed a two-year extension to its premium partnership with Bundesliga football club SC Freiburg.
Marseille to keep time with Rodania
Swiss watch manufacturer Rodania has agreed a three-year sponsorship deal with French Ligue 1 football club Olympique de Marseille.
Schalke banks dual deal extension
German Bundesliga football club Schalke 04 has signed four-year extensions to its partnerships with regional banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland.
Esporte Clube Vitoria nets Puma deal
German sportswear firm Puma has agreed a four-year deal to design and develop kits for Campeonato Brasileiro Série A football team Esporte Clube Vitoria.
Nissan steps into Ford’s shoes as Champions League partner
Japanese automotive firm Nissan has signed a four-year global partnership with the Uefa Champions League club football competition.
The Lycamobile Group: From maritime sports to cricket and football
The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.
PSG dials up Huawei connection
Chinese telecommunications company Huawei has broadened its portfolio of European football club partners by agreeing a deal with French Ligue 1 club Paris Saint-Germain.
Manchester United nets deal for Korean market
English Premier League football club Manchester United has announced a multi-year partnership with Korean food company Ottogi.
Nike adds Finnish FA to football roster
US sportswear firm Nike has added to its portfolio of national team football partners by agreeing a new deal with the Football Association of Finland (SPL).