Football

Dallas-headquartered telecommunications company Ciao Telecom has agreed a deal through 2018 with Colorado Rapids to become the Major League Soccer team’s first front-of-jersey sponsor.

US automotive brand Chevrolet has agreed a multi-year deal with the Brazilian Football Confederation (CBF) to become the title sponsor of Campeonato Brasileiro Serie A and Serie B, the top two divisions of the domestic game.

Qatari telecommunications firm Ooredoo has signed a one-year sponsorship deal with the Qatar Football Association.

English Premier League football club West Bromwich Albion has extended its technical partnership with sportswear company Adidas until the end of the 2015-16 season.

Multinational snack food company Mondelez has reached a deal to become an official sponsor of Australia’s football team ahead of the Fifa World Cup in Brazil.

Payment systems company MasterCard is using its sports sponsorships as part of a consumer-based marketing strategy despite a lack of direct consumer operations, Ann Cairns, president, international markets for MasterCard, told Sports Sponsorship Insider.

Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool until the end of the 2018-19 season.

German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.

Scottish Professional Football League (SPFL) Premiership team Dundee United has extended its shirt sponsorship deals with gas products manufacturer Calor and engineering specialist GA Engineering for a further two years.

Italian Serie A football team Inter Milan has entered into a four-year commercial agreement with the Infront Sports & Media agency.

The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.

Nutrition company Herbalife has entered into a one-year commercial partnership with Campeonato Brasileiro Série A football team Flamengo.

Online car dealership Cheki Ghana has agreed to become an official sponsor of the Ghana Football Association under a two-year deal.

US Major League Soccer team Sporting Kansas City has announced a deal with brewery MillerCoors to make its Coors Light brand its official domestic beer partner.

Financial services firm Aegon has announced it will donate shirt sponsorship rights for Dutch Eredivisie football club Ajax to disabled sports charity Fonds Gehandicaptensport.

US-headquartered multinational sandwich chain Subway has secured its first move into football’s English Premier League through a multi-year partnership with title-challenger Liverpool.