Equestrian
FEI partners with pharmaceuticals company
Global pharmaceuticals company Boehringer Ingelheim has entered into a partnership with the International Equestrian Federation (FEI).
Longines extends FEI agreement
Swiss watchmaker Longines has signed a long-term partnership with the International Equestrian Federation’s (FEI) Nations Cup Jumping.
Land Rover backs Event Rider Masters
British multi-purpose vehicle manufacturer Land Rover has entered into a partnership with the Event Rider Masters equestrian series.
Longines extends backing of show jumping’s Masters Series
SAP: New sponsorship head heralds change of strategy
SAP deal with FEI marks shift in sponsorship strategy
SAP, the world’s largest enterprise application software company, has become the first Official Analytics Sponsor of the International Equestrian Federation’s World Cup Dressage series in a near four-year deal from April 2017 to December 2020
SAP to drive FEI’s fan engagement efforts through new deal
Equestrian event receives Engel & Völkers backing
Real estate company Engel & Völkers has agreed a deal to sponsor the Longines Masters equestrian series.
Land Rover: Aligning with rugby union, equestrianism and sailing
Deutsche Bank rides on with equestrian showpiece
German financial services company Deutsche Bank has renewed its long-running partnership with the CHIO Aachen show jumping event for a further three years.
Reem Acra extends support of FEI World Cup Dressage
Fashion designer Reem Acra has extended a partnership with the International Equestrian Federation (FEI) World Cup Dressage Western European league and series final.
Rabobank to exit top-level sports sponsorship
Dutch banking and financial services group Rabobank has announced that it will withdraw its sponsorship of top-level sport at the end of 2016.
Longines steps up support of equestrian sports with EEM deal
Swiss watchmaker Longines has expanded its partnership with the European Equestrian Masters (EEM) series in a deal that will further strengthen its backing of the sport.
FEI puts best foot forward with Ariat
The International Equestrian Federation (FEI) has entered into a partnership with US-based footwear company Ariat International.
Longines partners up with FEI World Cup Jumping North American League
Swiss watchmaker Longines has enhanced its partnership with the International Equestrian Federation (FEI) by taking on title sponsorship of the revamped World Cup Jumping North American League.
World Dressage Masters secures new title sponsor
Vian Group will become the new title sponsor of the World Dressage Masters equestrian competition from the 2015 season.
Equestrian showpiece bolsters commercial standing with Honda and Credit Suisse
The CHI Geneva show jumping event has sealed a two-year extension to its principal sponsor deal with multinational financial services firm Credit Suisse and has added Japanese automotive manufacturer Honda as a new partner.
Longines steps up commitment to FEI
Swiss watchmaker Longines has expanded its commitment to the International Equestrian Federation (FEI) by becoming an official partner of the final leg of the 2014 Nations Cup Eventing season.