Equestrian
Longines saddles up for Los Angeles Masters
Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.
Meydan to be replaced as FEI World Games sponsor
The International Equestrian Federation (FEI) has announced that equestrian-focused investment group Meydan is to withdraw its sponsorship of the 2014 World Games in Normandy, France, in order to avoid a conflict of interest.
Land Rover drives on with Burghley Horse Trials
British multi-purpose vehicle manufacturer Land Rover has announced an extension to its title sponsorship of the Burghley Horse Trials, with the partnership now set to run until the end of 2017.
Equestrian’s Hickstead Derby secures title sponsor
UK online equestrian retailer Equestrian.com has agreed to become the title sponsor of the 2014 Hickstead Derby Meeting equestrian event.
Meydan partners with Normandy’s World Equestrian Games
Equestrian-focused investment group Meydan has reached an agreement to sponsor the 2014 World Equestrian Games in Normandy, France.
One-on-One: Mark Cameron, Land Rover
Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.
Land Rover returns for 2014 World Equestrian Games
Automotive company Land Rover has agreed a deal to become an official sponsor of the International Equestrian Federation’s (FEI) 2014 World Games, which will be held in Normandy, France.