Cycling
Lotto-Soudal partners with pharmaceutical company
UCI WorldTour cycling team Lotto-Soudal has entered into a partnership with Belgian pharmaceutical company Eurogenerics.
Trek Factory Racing signs up Segafredo as co-title sponsor
UCI WorldTour cycling team Trek Factory Racing has signed Italian coffee brand Segafredo as its new co-title sponsor.
Russian backer to end support of leading UCI WorldTour team
UCI WorldTour cycling team Tinkoff-Saxo is on the lookout for a new main sponsor after owner Oleg Tinkov said his Russian banking group Tinkoff Credit Systems will withdraw its backing at the end of the 2016 season.
Rabobank to exit top-level sports sponsorship
Dutch banking and financial services group Rabobank has announced that it will withdraw its sponsorship of top-level sport at the end of 2016.
Sapinda signs as latest major partner for African cycling team
Global investment company Sapinda Holding has agreed a deal to become the latest sponsor of the soon to be rebranded MTN-Qhubeka, Africa’s sole Professional Continental cycling team.
Prudential extends title sponsorship of RideLondon
UK life insurance and financial services company Prudential has opted to extend its title sponsorship of annual mass-participation cycling event RideLondon.
Dimension Data buys African cycling team title rights
South African technology company Dimension Data has bolstered its presence in professional cycling in a title deal with the team currently known as MTN-Qhubeka.
Etixx-QuickStep adds Lidl to commercial basket
The Etixx-QuickStep UCI World Tour cycling team has agreed a partnership with German supermarket chain Lidl.
Cervélo to title sponsor women’s pro cycling team
Racing bicycle frames manufacturer Cervélo has struck a deal to become title sponsor of the Bigla Pro Cycling women’s professional team.
MTN-Qhubeka builds sponsor portfolio with Deloitte deal
Professional Continental cycling team MTN-Qhubeka has continued on its sponsorship recruitment drive by agreeing a deal with professional services firm Deloitte.
Dimension builds cycling portfolio by backing African team
Global IT solutions and services provider Dimension Data has agreed a deal to become the sole title sponsor of MTN-Qhubeka, Africa’s only Professional Continental cycling team.
Richmond cycling event teams up with healthcare company
Richmond 2015, the organiser of cycling’s 2015 UCI Road World Championships in the US city, has announced that Owens & Minor, the international healthcare-logistics company, has become a partner.
Prestige partner for World Track Cycling Championships
Sports travel and hospitality specialist Prestige Hospitality has been announced as the exclusive hospitality provider for the International Cycling Union’s (UCI) World Track Cycling Championships.
Direct Energie signs up with leading French cycling team
Jean-Rene Bernaudeau’s Pro Continental cycling team will be sponsored by the electricity and gas supplier Direct Energie from 2016.
Markel becomes latest company to back Richmond 2015
Financial holding company Markel Corporation has agreed a commercial partnership with Richmond’s organising committee for the 2015 International Cycling Union (UCI) Road World Championships.
Lexus on the road to Richmond 2015
Japanese automotive manufacturer Lexus has signed up as a commercial partner of the International Cycling Union’s (UCI) 2015 Road World Championships in the US city of Richmond, Virginia.
Telenet leverages passion for cyclo-cross in Belgium
Belgian pay-television broadcaster Telenet has signed this month as a sponsor of the UCI Cyclo-cross World Cup in 2015-16 and as the event’s title sponsor, from 2016-17 to 2019-20, in a deal that gives Telenet extensive broadcast rights to the series.
Statoil stays in the saddle with Arctic Race of Norway
Norwegian oil and gas company Statoil has extended its agreement to serve as the main sponsor of the Arctic Race of Norway cycling event.