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Direct Energie signs up with leading French cycling team

Jean-Rene Bernaudeau’s Pro Continental cycling team will be sponsored by the electricity and gas supplier Direct Energie from 2016.

The length of the sponsorship deal, which was announced yesterday (Tuesday) at a press conference, was not disclosed.

Bernaudeau’s team had been looking for a new main sponsor since it was revealed earlier this year that previous sponsor Europcar, the French rental car company, would end its backing at the end of 2015.

Europcar had been the main sponsor of the outfit for four years, since taking over from French telephone and internet service provider Bouygues Telecom in 2011.