Cricket
Castore furthers cricket presence with Surrey kit deal
British sportswear brand Castore has made its latest move in the cricket market by becoming the official teamwear supplier of Surrey County Cricket Club
Mumbai Indians launches tender for NFT rights
Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights
Killer Jeans replaces MPL Sports as Indian cricket team’s kit supplier
Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…
Exposure in India the key driver behind Aramco’s ICC sponsorship
While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.
DP World agrees naming rights deal for International League T20
Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20
Byju’s ‘seeking early end’ to BCCI deal
Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).
Betway broadens cricket presence with title sponsorship of SA20
Cricket South Africa (CSA) has signed up gambling platform Betway as title sponsor of its new franchise league, SA20
KFC extends with Cricket Australia
Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
4 Pines extends with Cricket Australia
Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Woolworths extends with Cricket Australia
Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
PCB signs first stadium naming rights deal with National Bank
The Pakistan Cricket Board has announced a five-year naming rights deal for the National Stadium in Karachi with the state-owned National Bank of Pakistan (NBP)
Weber extends Women’s Big Bash title deal
Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.
NRMA Insurance targets national reach from Cricket Australia test deal
NRMA Insurance replaced Vodafone as Australia’s home Test series naming rights sponsor
Vodafone decided not to take up a one-year option for the 2022-23 season
Cricket Australia rebuffs reports that Cummins influenced Alinta’s decision to quit
Cricket Australia has rebutted reports that Australian Test captain Pat Cummins influenced Alinta Energy’s decision to exit as main shirt sponsor after this season.
DP World takes on naming rights to Johannesburg’s Wanderers Stadium
Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.
Aramco joins top tier of ICC sponsorship
The International Cricket Council has secured a global sponsorship agreement with Saudi Arabian energy and chemicals company Aramco
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
EXCLUSIVE: Cricket Australia markets main shirt asset as Alinta Energy signals exit
Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.