Cricket
RCB signs Kajaria as principal sponsor of WPL team in raft of deals
Royal Challengers Bangalore (RCB) has signed up tile manufacturer Kajaria as the principal sponsor of its Women’s Premier League (WPL) team.
BCCI announces raft of WPL central sponsors
The Board of Control for Cricket in India (BCCI) has announced three inaugural central sponsors of the Women's Premier League (WPL)
Tata Group secures rights to WPL title sponsorship
The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
BCCI bans crypto, gambling sectors from WPL sponsorship
The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…
Saudi Tourism Authority finalises sponsorship deal with IPL
Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
BCCI designs wide-ranging package for WPL title sponsorship
Against a short timeframe, the BCCI has put together a compelling package of title sponsorship rights for the much-anticipated Women's Premier League. Faaez Samadi reports.
BCCI launches tender for WPL sponsors
The Board of Control for Cricket in India (BCCI) has opened the bidding process for sponsors of the Women's Premier League (WPL)
Leading cricket counties enter NFT market with FanCraze
Cricket-based Non-Fungible Token (NFT) platform FanCraze has made its first entry into the English and Welsh domestic game by signing with 12 of the 18 first-class counties
ICC seeking official apparel supplier
The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to secure an official apparel supplier
BCCI seeking title sponsor for Women’s Premier League
The Board of Control for Cricket in India (BCCI) has launched a tender process to secure a title sponsor for its new Women’s Premier League (WPL) T20 competition.
EXCLUSIVE: The Hundred searches for new Principal Partner after Cazoo exit
The England and Wales Cricket Board (ECB) is searching for a new Principal Partner for The Hundred after online automotive retailer Cazoo chose not to renew its contract amid ongoing financial problems…
EXCLUSIVE: LV= Insurance to end ECB sponsorship when deal expires
LV= Insurance has decided not to renew its sponsorship agreement with the England & Wales Cricket Board when the term expires at the end of 2023
ILT20 and SA20 stay close to home with first title sponsor deals
Cricket’s newest franchise leagues both meet internal expectations with inaugural title sponsor deals
DP World keen to support UAE’s ambitions and leverage storytelling opportunity of ILT20
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ICC set to unbundle women’s sponsorship rights in next commercial cycle
Decision part of new framework for next rights cycle
ICC focused on greater value from premium events
2022 Women’s World Cup the most viewed women’s cricket competition in history
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FanCraze adds SA20 to cricket roster
Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Castore furthers cricket presence with Surrey kit deal
British sportswear brand Castore has made its latest move in the cricket market by becoming the official teamwear supplier of Surrey County Cricket Club
Mumbai Indians launches tender for NFT rights
Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights