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Exposure in India the key driver behind Aramco’s ICC sponsorship

Arshdeep Singh of India in action during the ICC Men's T20 World Cup in Australia (Photo by Quinn Rooney/Getty Images)

While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.

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