Arshdeep Singh of India in action during the ICC Men's T20 World Cup in Australia (Photo by Quinn Rooney/Getty Images)
While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
