Cricket
Puma enters English cricket market with Yorkshire
English county cricket team Yorkshire has announced a three-year kit manufacturing deal with Puma.
Seven Summer Deals
Titans strike Ctrack deal
South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.
The Unlimited banks Titans naming rights
Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.
Kia backs England women’s cricket team
Car manufacturer Kia Motors has entered into a commercial partnership with the England women’s cricket team.
NatWest seals groundbreaking ECB sponsorship
The England & Wales Cricket Board has announced banking group NatWest as its title sponsor for Twenty20 cricket at international, county and recreational level under a new four-year agreement.
SM Jaleel and Caribbean Alliance join CPL roster
The Caribbean Premier League Twenty20 cricket tournament has secured two more commercial partners for its inaugural edition.
Virgin and Scotiabank sign up for CPL’s inaugural season
British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.
Celkon Mobiles secures naming rights to ODI series
Indian mobile phone manufacturer Celkon Mobiles has reached a deal to become the title sponsor of the one-day international cricket series between Zimbabwe and India.
CPL franchise secures founding sponsor
Global Bank of Commerce, and its affiliate Global Processing Centres, has agreed to become a founding sponsor of Caribbean Premier League franchise Antigua Hawksbills, ahead of the inaugural Twenty20 cricket competition, according to the Trinidad Express newspaper.
Melbourne Stars teams up with electronics specialist
Electronics retailer Dick Smith has reached a deal to become a principle partner and the official consumer electronics partner of Australian cricket franchise the Melbourne Stars.
Trinidad and Tobago Red Steel secures SIS sponsorship
Contracting and construction company Super Industrial Services has reached a sponsorship agreement with the Trinidad and Tobago Red Steel cricket team for the forthcoming Caribbean Premier League Twenty20 tournament.
Highveld Lions secure Aon agreement
The South African branch of risk management firm Aon has secured a two-year deal to become an associate sponsor of the Highveld Lions cricket team.
Scotiabank extends backing of West Indies cricket
The West Indies Cricket Board has agreed a five-year extension to its sponsorship agreement with Scotiabank.
Caribbean Premier League seals double deal
The Caribbean Premier League has announced a pair of commercial tie-ups before the start of the inaugural edition of the Twenty20 cricket competition later this month.
Warwickshire seals long-term Elonex tie-up
English county cricket club Warwickshire has signed a seven-year deal with Elonex to make the Birmingham-based technology firm its official LED and technology partner.
Ashes ground sponsor signs up brandRapport
The brandRapport agency has been appointed by PrimeLocation.com to manage its ground sponsorship deal covering this summer’s Ashes cricket series between England and Australia.
Caribbean Premier League Courts new partner
Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has signed up as an official partner of the inaugural Caribbean Premier League Twenty20 cricket competition.