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SM Jaleel and Caribbean Alliance join CPL roster

The Caribbean Premier League Twenty20 cricket tournament has secured two more commercial partners for its inaugural edition.

SM Jaleel has been confirmed as the official beverages provider and official partner for umpires and referees, with its Busta and Fruta drinks brands set to be available at all matches alongside a variety of other SM Jaleel products.

Meanwhile, the Caribbean Alliance Insurance Company has signed on to become a principle sponsor of the Antigua Hawksbills, joining British conglomerate Virgin on the franchise’s commercial roster.

Virgin is also an official partner of the competition as a whole, having been announced alongside banking group Scotiabank over the weekend.

The CPL, title sponsored by lotion brand Limacol, gets under way today with a meeting between the Barbados Tridents and the St Lucia Zouks.