Cricket

Wine producer Hardys has agreed a deal with Cricket Australia to become a silver sponsor of the governing body for the next three years.

UK mutual life and pensions company Royal London has agreed a four-year deal with the England and Wales Cricket Board to become the title sponsor of the national governing body’s one-day cricket competitions from 2014.

Australian goods and services trading company Bartercard has announced a one-year sponsorship deal with Melbourne Renegades for the third season of the Big Bash League Twenty20 cricket tournament.

Marston’s brewery has extended its commercial agreement as the official beer of the England cricket team until 2017.

Sri Lankan menswear brand Hameedia has been appointed as the official formal clothing sponsor of Sri Lanka’s national cricket team.

Carlton & United Breweries has expanded its association with Australian cricket by agreeing a three-year deal to sponsor the domestic game in New South Wales.

Australia’s Cricket Victoria governing body has agreed a deal under which goods and services trading company Bartercard will become the main sponsor of Victorian Premier Cricket for the next three seasons.

The Royal Dutch Cricket Association (KNCB) has extended its sponsorship deal with SMT Shipping for another year.

The Board of Control for Cricket in India has awarded the title sponsorship rights for all international series and domestic tournaments to be played in India during the 2013-14 season to media groups Star India and ESPN Software India.

Australian Twenty20 Big Bash League cricket franchise Melbourne Stars has entered into a two-year sponsorship agreement with Japanese automotive manufacturer Mitsubishi Motors.

The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.

The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.

The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.

English county cricket team Yorkshire has announced a three-year kit manufacturing deal with Puma.

South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.