Cricket

Mattress manufacturer Peps India has reached an agreement to become the central associate sponsor of the 2014 Asia Cup international cricket tournament.

Cricket South Africa has announced a new partnership with optometrists group Spec-Savers.

Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.

The Star India broadcast subsidiary of media company 21st Century Fox has sold the title sponsorship rights for the 2014 Asia Cup international cricket tournament to electronics manufacturer Arise India.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Caribbean brewery Banks Holdings has agreed a partnership deal with the West Indies Cricket Board (WICB) governing body for the upcoming six-match series between the West Indies and England national teams.

Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.

The West Indies Cricket Board has announced Caribbean insurance group Nagico as the new title sponsor for its Regional Super50 limited-overs tournament under a three-year deal.

Direct Trade Supply has reached a deal to become the major partner of Perth Scorchers for the forthcoming Big Bash League Twenty20 cricket tournament.

English county cricket club Hampshire has announced a five-year extension to its stadium naming rights deal with insurance group Ageas UK.

Singapore-based manufacturing company Singa Steel has signed a three-year sponsorship agreement with the Cricket Association of Nepal.

Australian online pharmacy Chemist Warehouse has agreed a two year deal with the Melbourne Stars, with the Big Bash League Twenty20 cricket franchise completing its sponsorship roster for the forthcoming season.

Australian Twenty20 cricket franchises Sydney Thunder and Sydney Sixers have secured new sponsorship deals for this season’s Big Bash League.

The Board of Control for Cricket in India has awarded the sponsorship rights to the national team for the period spanning January 1, 2014 through March 2017 to Star India – a move that further strengthens the media group’s presence in Indian cricket.

London-based tailor T.M. Lewin has extended its partnership with the England and Wales Cricket Board for a further three years.

English county cricket club Durham has agreed a kit deal with cricket apparel and equipment manufacturer Gray Nicolls covering the next three domestic seasons.