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German Ski Association extends with top-tier partner

Fastening materials manufacturer Würth has extended its partnership with the German Ski Association (DSV).
 
The new four-year deal will run until 2022. Würth will retain its position as a premium partner of the DSV alongside Adidas and Audi.
 
As part of the agreement, Würth’s branding will continue to feature on the kit of alpine skiing, biathlon, ski jumping, cross-country skiing and Nordic combined athletes.

“The partnership with Würth is one of the pillars of the marketing concept of our association,” DSV managing director of marketing, Walter Vogel, said. “Without this great support and the growing mutual trust, the positive development that the DSV has taken over the last 15 years would certainly not have been possible.

“In the form of a success-oriented family-run company, Würth has a DNA similar to that of the German Ski Association. We have also set a number of common goals for the coming term of the contract in order to further develop the partnership for both sides in a sustainable and forward-looking manner.”
 
Würth has been a partner of the DSV since the 2001-02 season.