Erdinger extends backing of IBU World Cup

German brewery Erdinger Weißbräu has renewed its partnership with the International Biathlon Union for its World Cup series.

The length of the new agreement was not disclosed. As part of the deal, Erdinger will benefit from brand exposure during the IBU World Cup and will promote its alcohol-free range.

Erdinger has been a partner of the IBU for almost 10 years. World Cup athletes Franziska Preuß (pictured), Vanessa Hinz, Simon Schempp, Erik Lesser and Lukas Hofer hold endorsement deals with Erdinger.