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Infront retains IBU marketing rights to 2030 in improved deal

(Photo by Christophe Pallot/Agence Zoom/Getty Images)

The International Biathlon Union (IBU) has extended its marketing rights contract with sports marketing agency Infront.

SportBusiness understands the deal is worth around €3.75m ($4.05m) per season. This represents an increase of around 50 per cent on the annual sum €2.5m Infront paid for the current contract, which began in 2018-19 and was due to run until the end of the 2021-22 campaign.

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