Basketball
Vert signs Miami Heat as first NBA partner
Wearable athletic technology firm Vert has secured its first team partnership in North American basketball league the NBA by entering into a deal with the Miami Heat.
Turkish basketball cleans up with Head & Shoulders
Shampoo brand Head & Shoulders has struck a deal to become a sponsor of the Turkish Basketball Federation.
Cleveland sports franchises partner with local energy firm
The Cleveland Cavaliers Operating Company has agreed a multi-year sponsorship deal with Ohio-based energy supplier Constellation.
Beijing Enterprises tips off Fiba rights fee surge
Fiba, world basketball's governing body, expects its Global Partner programme for the next cycle to bring in increased revenue, following its deal with the Chinese state-owned conglomerate Beijing Enterprises.
Turkish Basketball Federation nets title sponsor for women’s league
The Turkish Basketball Federation has agreed a deal that will make online gaming platform Bilyoner the new title sponsor of the women’s Super Ligi competition.
JPMorgan Chase takes naming rights to new home of NBA champions
US financial services giant JPMorgan Chase has agreed a deal for the naming rights to the future home arena of the Golden State Warriors, reigning champions of the NBA basketball league.
NBA extends with dairy giant in Asian markets
North American basketball league the NBA has agreed a multi-year extension of its Asian-focused partnership with dairy food and drink producer Royal FrieslandCampina.
Insurance company to support Turkish basketball
The Turkish Basketball Federation has signed a partnership with insurance company HDI Sigorta.
Firstrust Bank cashes in on 76ers partnership
US privately-held bank Firstrust Bank has entered into a partnership with NBA basketball franchise the Philadelphia 76ers.
Kappa nets groundbreaking British basketball deal
Italian sportswear brand Kappa has agreed a deal to become the exclusive apparel sponsor of the British Basketball League, the Women’s Basketball League and Great Britain’s men’s, women’s and junior national teams.
LNB pumps up the volume with Nexo partnership
The French Basketball League (LNB) has entered into a partnership with audio equipment manufacturer Nexo.
Marriott upgrades NBA partnership
Hotel group Marriott International has expanded its partnership with North American basketball league the NBA by agreeing to sponsor its Global Games event in London, England later this week.
Smartphone firm backs local NBA franchise
US smartphone and accessories manufacturer NUU Mobile has entered into a partnership with NBA basketball franchise the Minnesota Timberwolves.
NBA’s Cavaliers embrace Australian market with new partnership
NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with Australian health and wellbeing company Sanitarium, which produces the Up&Go range of breakfast drinks.
Dunkin’ Donuts teams up with Madison Square Garden properties
Coffee and baked goods chain Dunkin’ Donuts has entered into a multi-year partnership with the Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the running of some of the US city’s leading sports franchises.
DPG steps up UAE Basketball Association partnership
Real estate developer Dubai Properties Group has expanded its partnership with the United Arab Emirates Basketball Association.
Westpac invests in NBL partnership
Australia’s National Basketball League has unveiled financial services company Westpac as a partner.
Molten to aid FISU’s 3×3 basketball drive
The International University Sports Federation (FISU) has agreed a partnership with sports equipment manufacturer Molten, as the body looks to develop its recently-formed World University League of 3x3 Basketball.