US privately-held bank Firstrust Bank has entered into a partnership with NBA basketball franchise the Philadelphia 76ers.
Under the deal, the terms of which were not disclosed, the 76ers will collaborate with the bank on various community engagement programmes.
The 76ers will also provide exclusive access and one-of-a-kind experiences for Firstrust Bank customers.
In addition, Firstrust will serve as presenting sponsor of the team’s annual ‘Row 1 Dinner’ event as well as work with the franchise on various interactive campaigns for the 76ers’s official digital and social platforms.
Chad Biggs, senior vice-president, corporate development and activation for the 76ers, said: “Firstrust's expertise in superior customer service aligns well with our commitment to our fans, and we look forward to strengthening the connection between Sixers fans and this tremendous organisation.”