Basketball
Westpac invests in NBL partnership
Australia’s National Basketball League has unveiled financial services company Westpac as a partner.
Molten to aid FISU’s 3×3 basketball drive
The International University Sports Federation (FISU) has agreed a partnership with sports equipment manufacturer Molten, as the body looks to develop its recently-formed World University League of 3x3 Basketball.
NBA China raises a glass to Wolf Blass partnership
The NBA China division of North America’s National Basketball Association has entered into a multi-year partnership with Australian winemaker and distributor Treasury Wine Estates.
Basketball Bundesliga clubs extend with top-tier partners
German Basketball Bundesliga clubs Ratiopharm Ulm and the Giessen 46ers have opted to extend commercial deals with top-tier partners.
Beijing Enterprises Group becomes Fiba’s first partner for new competition cycle
The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.
Suns partner up with 50 Cent-backed vodka brand
NBA basketball franchise the Phoenix Suns has entered into a multi-year partnership with vodka brand Effen.
NBA’s Hornets balance the books with Grant Thornton
NBA basketball franchise the Charlotte Hornets has agreed a multi-year sponsorship deal with accounting and consulting company Grant Thornton.
Tissot provides Swiss Basketball with timely boost
Switzerland’s national basketball team will be competitive next year after the governing body of the sport in the country, Swiss Basketball, agreed a partnership with luxury watch brand Tissot.
USA Basketball added to Anheuser-Busch’s extended NBA deal
The Anheuser-Busch brewery has extended and expanded its long-term partnership with the North American National Basketball Association (NBA) to include the USA Basketball governing body for the first time.
TBF hires new partner for Turkish basketball league
The Turkish Basketball Federation has entered into a partnership with vehicle fleet leasing firm LeasePlan.
Turkish Tourism teams up with Euroleague
Turkish Tourism has agreed a deal with Euroleague Basketball to become the official premium destination partner of the sport’s top European club tournament and the organisation’s Eurocup competition for the 2015-16 season.
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has secured partnerships with US financial institution Bank of America and household cleaning products firm the Libman Group.
Bucks expand corporate partnership portfolio with Raise deal
Global gift card marketplace Raise has entered into a corporate partnership with NBA basketball team the Milwaukee Bucks.
Basketball Australia nets new partner
Basketball Australia, the sport’s governing body in the country, has entered into a partnership with real estate investment firm Vicinity Centres.
LA Clippers snap up new presenting sponsor
Californian casino and hotel company Agua Caliente Casino Resorts has agreed a deal to become the presenting sponsor of NBA basketball team the LA Clippers for the 2015-16 season.
Infront unveils Tissot as new CBA League partner
The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.
Sports nutrition firm steps up partnership with NBA’s Raptors
NBA basketball franchise the Toronto Raptors has agreed a new partnership with sports nutrition firm BioSteel.
TBF president secures Spor Toto for Turkish league
The Turkish Basketball Federation (TBF) president stepped in to help the Infront agency secure state betting brand Spor Toto as title sponsor of the Turkish Basketball Super League (BSL) in a high-value deal despite tough economic conditions in the country.