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Vert signs Miami Heat as first NBA partner

Wearable athletic technology firm Vert has secured its first team partnership in North American basketball league the NBA by entering into a deal with the Miami Heat.

In addition to the Heat, the Vert Team Sports system will be worn by the franchise’s NBA Development League affiliation partner, Sioux Falls SkyForce. Terms of the deal were not disclosed.

Martin Matak, founder and president of Fort Lauderdale-headquartered Vert, said: “Our commitment to providing accurate and meaningful real-time measurements will create a safer environment for athletes. The use of our technology is helping coaches with the ability to modify drills during practice for recovery and injury prevention.”

Vert’s inertial measurement unit (IMU) is worn on an individual's body to report numerous athletic measurements, including accumulated G-Force, jump height, jump count, surge count and every peak G-Force measurement by movement. These measurements are sent to its software platform in real-time, providing analytics for player management.