Basketball
Euroleague books stay with HotelPlanner
HotelPlanner has agreed a deal to become the official online travel accommodation partner for Euroleague Basketball, which operates continental club competitions in Europe.
Celtics confirm double deal ahead of playoff campaign
North American NBA basketball team the Boston Celtics has agreed partnerships with global money management company Putnam Investments and US insurance firm Arbella Insurance Group.
MLSE sets target price for Toronto Raptors jersey sponsorship – report
Companies interested in securing advertising space on the playing jerseys of NBA basketball franchise the Toronto Raptors have been set a target price of $4-5m (€3.5m-€4.4m) per season, according to a report.
Hawks sign up Emory Healthcare for practice facility project
North American NBA basketball team the Atlanta Hawks has signed up local healthcare system Emory Healthcare to support a new project that will support the construction of a new practice facility and medical centre.
NBA connects with new Philippines partnership
CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.
Beko and Fiba
EuroBasket 2015 presented by Beko took place in Croatia, France, Germany and Latvia. it was broadcast in more than 100 countries and registered a cumulative TV audience of 189m1. It was attended by 711,131 spectators, an increase of 116 per cent on the 2013 edition.
LNB hails historic Caixa deal for Brazilian basketball league
Government-owned bank Caixa Economica Federal has entered into a partnership with the Brazilian National Basketball League (LNB), under which it will become the title sponsor of the top-tier NBB men’s club competition.
NBA’s Hawks take flight with private jet partner
Private aviation company Sentient Jet has agreed a multi-year partnership with North American NBA basketball team the Atlanta Hawks.
WNBA tips off with new lead sponsor
US telecommunications company Verizon has entered into a partnership with the Women’s National Basketball Association.
Brazil’s NBB takes off with airline partner
Brazilian airline Avianca has entered into a partnership with the country’s National Basketball League (LNB), under which it will sponsor the top-tier NBB club competition.
Big Ten drives forward with Cooper Tire deal
Tyre manufacturer Cooper Tire has struck a deal to become an official partner of the Big Ten Conference US college sports championships.
BBVA Compass adds Cavaliers to NBA roster
BBVA Compass, the US arm of Spanish banking group BBVA, has agreed a sponsorship deal with the Cleveland Cavaliers, bringing the total number of partnerships the company has with NBA basketball franchises to five.
Adidas returns to back NBB All-Star Game
Adidas has agreed a deal with the Brazilian National Basketball League (LNB) which will see the German sportswear giant back the top-tier NBB’s All-Star Game for a second successive year.
Liga ACB bets on Sportium partnership
Sports betting company Sportium has entered into a partnership with Liga ACB, the top tier of domestic basketball in Spain.
NBB moves from state-owned support with Sky Brasil partnership
Brazilian satellite-television operator Sky has entered into a partnership with the National Basketball League (LNB), the governing body of the sport in the country, under which it will become an official sponsor of the top-tier NBB competition.
Swisse Wellness to title sponsor NBL Finals Series
Australia’s National Basketball League has named vitamin and herbal brand Swisse Wellness as title sponsor of its Finals Series.
Kappa extends backing of French basketball showpiece
Italian sportswear company Kappa has agreed a deal with the French Basketball League (LNB) to extend its partnership with the organisation's Leaders Cup Knockout competition.
Cavaliers drink to Budweiser extension
US beer brand Budweiser has renewed its partnership with NBA basketball franchise the Cleveland Cavaliers.