Basketball
NBA China signs Official Marketing Partner deal with Leyard
Chinese electronics manufacturer Leyard has signed an agreement with NBA China to become the Official Marketing Partner for NBA's "5v5" basketball tournament held in the Chinese cities of Guangzhou, …
Nike extends kit agreement with University of Nevada, Las Vegas
Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.
Casademont links up with Basket Zaragoza
Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain.
The deal will run for four seasons, from 2019-20 to 2022-23
Zion Williamson signs multi-year shoe contract with Jordan Brand
Following a bidding war for his services, No. 1 overall NBA draft pick Zion Williamson has signed a multi-year shoe deal with Jordan Brand. Terms of the partnership were not announced
Cavs sign up UnitedCoin, as cryptocurrency brands target US
The Cleveland Cavaliers NBA franchise and its associated NBA 2K League esports team Cavs Legion GC have partnered with cryptocurrency blockchain provider UnitedCoin
Philippine basketball association signs UnionPay as official payment partner
On Wednesday at the Araneta Coliseum, UnionPay International Southeast Asia signed a deal with the Philippine Basketball Association to make UnionPay their official payment partner
Aeroflot signs global partnership with Fiba
Russian carrier airline Aeroflot has signed as a Global Partner of the International Basketball Federation (Fiba) and the Official Airline of the 2019 Basketball World Cup
Basketball Champions League partners up with Wilson
US sports equipment manufacturer Wilson has agreed a three-season partnership with European club competition the Basketball Champions League
Barcelona extends with Assistència Sanitària, bundles indoor sports shirt rights
Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.
Online betting brand Winline to sponsor Euroleague Basketball in Russia
Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022
Champion inks multi-year apparel deal with NBPA, THINK450
US sportswear brand Champion has signed a new apparel partnership with the National Basketball Players Association (NBPA) and THINK450, a for-profit enterprise owned by the NBA’s 450 active players.
Big3 adds State Farm to sponsorship portfolio
The Big3 basketball league has gained another sponsorship boost ahead of its third season this summer by naming insurance company State Farm as its exclusive official insurer
Herbalife backs new Spanish 3×3 league
US nutrition company Herbalife has agreed to title sponsor a new 3x3 league being launched by the Spanish Basketball Federation (FEB)
New Zealand Breakers net Sky Sport as naming-rights partner
Auckland-based basketball team the New Zealand Breakers has agreed a deal for pay-television broadcaster Sky Sport to become its new naming-rights sponsor
Cleveland Cavs sign naming rights deals with Sherwin-Williams, Cleveland-Cliffs
NBA franchise the Cleveland Cavaliers has signed new naming rights deals with local paint manufacturer Sherwin-Williams and iron ore brand Cleveland-Cliffs
UBI Banca extends NBA partnership in Italy
North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca
Kaiser Permanente steps up backing of NBA’s Warriors
Healthcare company Kaiser Permanente has upgraded its partnership with the Golden State Warriors NBA basketball team to create Thrive City, a new community gathering place that will bring together locals…
Bucks and Harley-Davidson create limited edition merchandise line
Milwaukee-based Harley-Davidson has teamed up with the Milwaukee Bucks for a limited edition line of special co-branded merchandise, building upon an existing relationship in which the famed US motorcycle…