Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022.
Winline takes over the Russian rights from Fonbet, which held the rights in a two-year deal covering 2018 and 2019. Fonbet was the first Russian betting brand to strike a partnership with Euroleague Basketball.
The deal means that Euroleague now has three national betting partners across five markets: BetVictor (Germany), Bwin (Greece, Italy and Spain) and Winline (Russia). Nesine, the Official Betting Partner in Turkey, came to the end of its four-year deal this season.
Russia is currently home to EuroLeague champion CSKA Moscow and four other teams from major Russian cities competing in either the first-tier competition, the EuroLeague, or the second-tier EuroCup.
These are: BC UNICS (Kazan), Khimki Moscow Region and Lokomotiv Kuban Krasnodar and Zenit St Petersburg.
Roser Queralto, Euroleague Basketball chief business development officer, said: “With its excellent reputation and loyal customer base, Winline is exactly the type of business Euroleague Basketball seeks in a partner. Russia is a key market for Euroleague Basketball, which makes this partnership even more special.”
Winline was founded in 2009 and has since become one of the largest betting companies in Russia. In March, Winline signed a three-year sponsorship with the CSKA Moscow basketball club.