Basketball Champions League partners up with Wilson

US sports equipment manufacturer Wilson has agreed a three-season partnership with European club competition the Basketball Champions League.

As part of the exclusive agreement, Wilson will provide the official game ball for all Champions League games from September 2019 through to the end of the 2021-2022 season.

Wilson will supply the Champions League with a new basketball designed and engineered by its Wilson LABS innovation team. The ball has been specially created to respond to the speed of the modern basketball game while enhancing shooting, ball handling, and grip for players.

“Wilson joins the Basketball Champions League family at a time when we focus at the continuous growth of our competition in Europe,” Basketball Champions League chief executive Patrick Comninos said.

“Continually improving the game experience for our players is important. We want to give them the best environment and conditions so their game can reach new heights. Wilson has an innovative approach towards basketball, both on and off the court, that will open a new era for the Basketball Champions League.”