Basketball
NBA comms executive Acunto joins FINN Partners sports division
NBA communications executive John Acunto has joined marketing and communications agency FINN Partners as a senior partner in the agency’s new sports division.
NBA, WNBA to sell licensed face coverings
Leagues change course from initial stance, will support charities through mask sales
NBA signs multi-faceted technology partnership with Microsoft
The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…
Euroleague Basketball’s Bertomeu confident of Turkish Airlines extension
Euroleague Basketball, the organiser of the sport's European clubs competition, has indicated that EuroLeague's title sponsorship with Turkish Airlines is set to continue for multiple years
Liberty signs jersey deal with FanDuel
Gaming company aligns with WNBA team
China’s top court gives Michael Jordan partial victory
Former basketball star Michael Jordan has scored a small win in his long-running legal tussle with Chinese sportswear firm Qiaodan Sports
CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
Non-exclusivity the key to shoe and betting category NBA deals
The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.
Spanish Basketball Federation signs up telco Finetwork
The Spanish Basketball Federation (FEB) has added mobile telco Finetwork as a new sponsor
NBL signs up Champion as apparel provider
US sportswear brand Champion has agreed a deal to become the official on-court player apparel partner of Australia’s National Basketball League (NBL).
Fiba engages TicketSocket as global ticketing provider
The International Basketball Federation (Fiba) has appointed US company TicketSocket as its global ticketing provider and preferred ticketing provider
New Balance and NBA announce multi-year global deal
The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league
Hungry Jack’s extends NBL title sponsorship
Fast-food restaurant chain Hungry Jack’s has renewed its title sponsorship of Australia’s National Basketball League club competition for a further three years.
DraftKings signs multi-year partnerships with Pacers, 76ers and Celtics
Daily fantasy sports operator and gaming company DraftKings has announced multi-year partnerships with the National Basketball Association's Boston Celtics, Philadelphia 76ers, and Indiana Pacers
Wizards, Capitals partner with Indian company Mahindra
Indian multinational automobile manufacturing corporation Mahindra has signed a deal with Monumental Sports and Entertainment to become an official partner of the National Basketball Association's Washington …
Hennessy partners with NBA, WNBA, and USA Basketball
Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.
NBA names theScore as its latest sports betting partner
Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.
Louis Vuitton announces multi-year NBA partnership
French fashion house Louis Vuitton has confirmed a multi-year partnership with the National Basketball Association, becoming the first trophy travel case provider for the league